Boardsi Leadership Talks
Welcome to the Boardsi Leadership Talks Podcast, a thought-provoking series dedicated to exploring the multifaceted world of leadership in today's dynamic business landscape. Hosted by Boardsi, a renowned leader in executive recruitment and board placement, this podcast is your gateway to the minds of some of the most influential and innovative leaders in various industries.
Each episode of Boardsi Leadership Talks features intimate conversations with top executives, thought leaders, and trailblazers who share their insights, experiences, and wisdom. From CEOs of Fortune 500 companies to pioneering entrepreneurs, our guests bring diverse perspectives on leadership, strategy, innovation, and the challenges of steering organizations in an ever-evolving environment.
Listeners will gain valuable insights into effective leadership styles, decision-making processes, and the qualities that define successful leaders. The podcast also delves into the nuances of board dynamics, corporate governance, and the crucial role of leadership in shaping a company's culture and future.
Beyond traditional business topics, Boardsi Leadership Talks explores themes such as diversity and inclusion, ethical leadership, and the impact of technology on leadership roles. Our engaging discussions aim to inspire current and aspiring leaders, offering actionable advice and fresh ideas that can be applied in various professional settings.
Join us on this enlightening journey as we dissect the art and science of leadership, uncovering the strategies and mindsets that drive success at the highest levels. Whether you're an executive, a board member, an entrepreneur, or simply someone passionate about leadership and personal growth, the Boardsi Leadership Talks Podcast is your platform for inspiration and learning.
Subscribe now to stay updated on the latest episodes and join the conversation with some of the brightest minds in leadership today.
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Boardsi Leadership Talks
Fear, Trust & Branding: The Secrets Behind Smart Marketing | PART-2
Welcome back to Boardsi Leadership Talks! In Part 2 of this explosive episode, Martin Rowinski and Gee Ranasinha (CEO of Kexino) dive deeper into:
- Why 80% of CEOs distrust their CMOs (and how to fix it).
- The hidden power of direct mail in a digital world.
- How behavioral science secretly drives ALL buying decisions.
- Executive branding: Why authenticity beats generic thought leadership.
🔔 Missed Part 1? Watch it here: https://youtu.be/k1Irf3pMpCo
🔥 Key Moments:
00:00 - Teaser: "Digital marketing is FREE? Think again."
02:28 - Why boardrooms misunderstand marketing (and how to speak their language).
12:20 - The insurance industry’s fear-based secret (and how to use it).
25:21 - How to build a personal brand that stands out.
32:13 - G’s "Better Marketing in 60 Minutes" offer (exclusive to viewers).
💬 Fan-Favorite Quote:
"Marketing isn’t about promotion—it’s about positioning, perception, and performance."
🕒 Timestamps (Chapters):
00:00 - Intro & Recap of Part 1
02:16 - Why CEOs Distrust CMOs
12:20 - Fear: The Hidden Sales Trigger
19:54 - Behavioral Science in B2B/B2C
25:21 - Authentic Thought Leadership
32:13 - Gee Ranasinha’s 60-Minute Marketing Fix
Thank you for tuning in to the Boardsi Leadership Talks Podcast. This episode is part of our ongoing series where we explore the intricacies of leadership, innovation, and success in the modern business landscape. Our conversations with distinguished leaders aim to provide you with actionable insights and inspiring stories to fuel your own journey to excellence.
For more information about our podcast, visit https://boardsi.com/category/podcast/. Stay connected with us for upcoming episodes and join our community of forward-thinking leaders.
This podcast is brought to you by Boardsi, a leader in executive recruitment and board placement. At Boardsi, we're committed to connecting talented individuals with companies seeking to enhance their leadership teams. Learn more about our services at https://boardsi.com
Don't forget to subscribe to the Boardsi Leadership Talks Podcast on your preferred platform to stay updated with the latest episodes. Follow us on LinkedIn, Twitter, and Facebook for more leadership insights and updates.
We appreciate your support and look forward to bringing you more engaging conversations with leaders who are making a difference. If you have any feedback or would like to suggest a topic or a leader for a future episode, please reach out to us at podcast@boardsi.com.
#BoardsiLeadershipTalks #LeadershipPodcast #ExecutiveInsights #InnovativeLeadership #BusinessStrategy #ProfessionalGrowth